Born in Geneva, Swiss, of Italian origin, Barbara began her professional career at the age of 16 in the medical field, then worked in Paris with VIP clients for Roland Garros and for a prestigious hotel. She was also a member of the "Aujourd'hui en France" newspaper team for the Tour de France.
Back in Geneva, she created her own concierge service for individuals and became co-founder of a monthly fashion event.
Communication is her strong point. As a columnist on the morning show of a local radio station, she works live in the field to host major events and conducts "micro-trottoirs" to meet the people of Geneva. Thanks to her privileged address book, she chooses the guests that correspond to the needs of the various programmes and the editorial team. She is an optimistic woman, full of life, with no lack of audacity and great persuasiveness. She carries out the projects for which she collaborates with professionalism and enthusiasm, in order to offer you optimal visibility to the many audiences around her.